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+++ b/README.md
@@ -2,3 +2,25 @@ mercy
 =====
 
 Mercy is a web application designed to facilitate payments between people who need prescriptions but can't afford them, and charitable people who can afford them
+
+The Idea
+========
+
+* Patient: "Here's my prescription, Mr Pharmacist"
+* Pharmacist: "Sure thing. That'll be $150 USD."
+* Patient: "I can't afford that! Can you submit it to Mercy for me?"
+* Pharmacist: "Sure thing. We'll call you when it gets filled."
+
+... Meanwhile, back at stately Charitable Person Manor ...
+
+* Charitable Person's Phone: *DING*
+* Charitable Person: "Huh? Oh! Mercy is telling me there's a new prescription I can pay for. I love helping people!"
+* Charitable person clicks some buttons
+* Charitable Person: "*CLICK* Paid! Enjoy some good health, stranger. Now to post it on my facebook wall and collect the new achievement for buying my first Leukemia drug..."
+
+... Back at the pharmacy ...
+
+* Pharmacist : "Hello, Patient? I just wanted to let you know that your prescription is filled and has been paid in full."
+* Patient: "That's so great! I'll come pick it up right away. Now I won't die because my medication is too *!#&$# expensive!"
+
+Then everyone rides dinosaurs into the sunset, happy and healthy. It's pretty awesome.